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(WMZK-FM) broadcasts in stereo, 24 hours a day throughout Central Wisconsin on 104.1FM, with 38,000 watts of power at 616 feet, and is operated by Quicksilver Broadcasting, LLC. Z104 also serves Wausau on 99.1FM.

Z104 is Central Wisconsin's only Album Rock music format station. We play a collection of today's new Rock hits, blended with our extensive library of Rock Classics from the 70's, 80's, and 90's. Listeners will enjoy music from AC/DC, Ozzy Osbourne, Pearl Jam, Metallica, Nirvana, Aerosmith, Green Day, and more.

Our format is custom developed and continually tuned in order to deliver 18-49 year old adults, a huge audience with great spending potential. We utilize extensive market research on a local and national level.

Mornings: Mancow's Morning Madhouse. The fastest growing morning entertainment program in the nation is now heard on "Z104" Funny…celebrity interviews…topical discussions…big time guests…crazy stunts…prank calls…No one reaches 18-49 males like Erich "Mancow" Mueller.

Jim Beem has sports and the latest forecast information from AccuWeather.

Middays: Z104 rocks with Mr. Bill. He features the "Z Factor at 10"

  and our popular "Out To Lunch" show each weekday at noon.

Tim "The Hitman" Hartt is your guy for the highway to hell 5 o'clock drive. Awsome tunes mixed with some humor "so he thinks"

Nigts on Z104 we have Harddrive XL with Lou Brutus.  The #1 Rock show.  Week after week hardDrive interviews virtually every extreme musician that exists. Nuff said. As long as hardDrive is on the air, U.S. citizens are assured inflation will remain low, American prestige will remain high, and extreme rock music will always have a home.  Check it out weeknights on Z104.  Online at www.harddrivexl.com.

AccuWeather, the nation's #1 weather service, provides market exclusive weather information, airing each hour, every hour.

NASCAR rocks on Z104. WMZK airs exclusive live coverage of NASCAR's Sprint Cup series.

NASCAR news update shows

"Nascar Today Midday" airs weekday afternoons at 2:20pm and "NASCAR Today" airs at 5:20pm.

 Weekly Specialty Programming features Hard Drive, Racing Rocks & House of Hair Promotions,

market exposure and community service are a continuous commitment.

Nationally represented by Katz Radio.

www.z104rocks.com